Sales Associate
Regen Organics is an award-winning social venture based in Nairobi, Kenya. We implement a circular economy model to sustainably manage sanitation and organic waste generated in cities. Using technologies developed in-house, we upcycle the waste into insect-based protein for animal feed, organic fertilizer, and biomass fuel. We operate the largest organic recycling plant in East Africa. Watch here!
Operational since 2011, Sanergy collects and treats over 50,000T of residual organics per year, and successfully sells its agri-inputs to farmers in over 40 counties in Kenya, who see improved yields and increased incomes. Our work is pioneering climate action in Africa - we offset nearly 50,000T of carbon per year and we have big expansion plans to scale this impact. Our goal is to expand across Africa and Asia, safely processing 1,000,000T a year of waste and more than 1,000,000T of carbon emissions offsets per year in the next decade.
For our work, we have been recognized by the Gates Foundation as one of the 2030 Sustainable Development Goals accelerator; by Fast Company as one of the 10 most innovative companies in the world doing social good and one of the 10 best companies in Africa, by Earthshot Prize as a Finalist a and the Food Planet Prize for our innovative circular economy approach.
To meet our sales targets, we are looking for dynamic and talented Sales Associates who will be responsible for creating demand directly with medium and large-scale commercial farmers within a defined region. The role involves closing sales with farmers and directing them to collect from distributors or resellers.
Hire, train and manage a network of commission-based agents to generate leads:
Promote the opportunity to become a Farm Star agent / promoter in your designated area
Recruit, train and onboard applicants who fit the criteria for the role
Manage performance and motivate agents to go to the field to generate quality leads
Ensure agents represent the Farm Star brand positively and abide by policies
Organise events and presence at exhibitions, to aid the demand-generation work of the agents
Create demand and close sales:
Prioritise farmers based on their purchase potential, planting cycle and other relevant factors
Conduct on-site visits to farmers to pitch the product based on their specific needs
Educate farmers on product specifications, application rates, and techniques
Guide farmers during the application process for trials, if necessary
Identify ideal locations for demo plots that are likely to convert a high number of farmers
Close sales and coordinate product collection from resellers
Build and maintain long-term relationships with farmers, to ensure repeat purchases
Reporting:
Daily reporting of farmer visits and sales
Weekly reporting of performance, customer feedback, insights and learnings
Share pictures from the field in the team Whatsapp group
Logistics:
Maintain a close relationship with resellers assigned to your area
Train reseller staff on the specifications, benefits and application rates of the product
Coordinate sales between farmers and resellers
Ensure resellers maintain an optimal amount of product in store
Motivate resellers to promote the product (via well-placed in-store branding, direct sales)
Ensure resellers pay Farm Star for sold stock in the agreed time frame
MUST be based in the area of operation
Must have sound knowledge of farming activities in the area of operation
Bachelor's degree in Agriculture, or a related field
Qualifications in agronomy or agribusiness will be an added advantage
Previous experience selling agricultural inputs directly to farmers
Strong communication and interpersonal skills
Self-motivated with a results-driven approach
Comfortable using tech tools i.e. smartphones, laptops
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Comfortable making return on investment (ROI) calculations
Fluent level of spoken and written English, good level of Swahili
Able and willing to ride a motorbike